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KNACK

REPRESENTATION, MARKETING & PR SERVICES

‘KNACK’ marketing – is a tourism specialist that offers tourism marketing, representation, sales and PR services for international luxury travel products seeking representation in India.
Specialized services supporting travel & tourism representation businesses, who would like to tap into India. This includes Tourism Boards, Hotels, DMC's etc.
 
Making India closer to you, with our valuable: 
  • Representation 
  • Marketing and
  • Public Relation Services.
 
Make India an important target market. Making the Indian Traveler, travel in the correct way, do the right things and experience originality. Leave the how, what, when and where to us. Just motivate yourself not to make any compromises. Make every trip count! And up your level of expectations, to tap into this huge Indian Travel Market and build a solid bond with India.
 

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SERVICES

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SERVICES

‘KNACK' marketing, an India based extension of your product, provides a variety of services and solutions for all your destination marketing & travel representation needs. We handle all required activities and functions of your company while preserving your brand identity and image.

With our vast experience in the field of destination marketing, an extensive contact database and industry expertise through all the areas of the Indian travel trade, allows us to understand and serve you with a targeted approach on the diverse requirements that are needed to penetrate the Indian market. Through our entrenched business associations and focused destination marketing method can position your product in an apt manner and help you to achieve your objectives

We are a specialist in developing and implementing focused strategies to enhance and expand tourism businesses. This includes various methods to target the travel trade industry, media and ultimately reach the consumer in order to create that magical conversion of sale.

We believe that there is no fixed strategy for everyone. It is thus of prime importance to understand the product along with the objectives in order to create the perfect blend that will work for you. We also assist our clients to determine the scope of work necessary in order to optimize potential and achieve their tourism objectives.

 

A comprehensive list of our services is showcased in the below pages

 
Marketing & Sales
Representation
Public Relations & Media

  

Tourism Representation and the Travel Trade: Establishing a connection with potential clients and allowing us to promote / develop your product. Provide a personalized touch thereby creating confidence. A sense of security and trust will be developed as there will be face to face interaction between the consumers and agents. Being able to act as a ‘private concierge’ for travelers / travel trade, assisting and guiding them at every level. This will result in word of mouth and repeat vacations. Our aim motive is, to act as a catalyst, multiply this chain reaction. Providing real time support to sales teams and maximizing sales.

Training, Support and Trade Development: Tailor made training and support to the travel trade. This helps to educate and showcase offerings. It is a 2 way communication process where it addresses queries and doubts. It also provides great insight to understand mindsets and fine tune activities. Selecting / identifying new trade distribution partners and providing all the necessary support. 

​Trade Fair & Workshop Participation: which includes seminars, MICE workshops, B2B interactions etc. 

Familiarisation trips for Media and Trade : Conceptualizing, identifying the right media/trade to be in, organizing and executing FAM / Press trips including all travel arrangements. Follow up reports and feedback is provided after the trip.

​Concept Planning, Creative Development and Advertising: India is vast and diverse country in terms of culture and people. By creating an extremely focused strategy with a clear motive and a concept that appeals (likes, dislikes and preferences) is the prime objective. Keeping the concept in mind with the global mindset and giving a twist of the local flavour which will assist to create ‘top of the mind recall.’

 

Direct Mail: Often overlooked in the online world, but a focused direct mail exercise can still deliver stellar results. Strategic tie ups and cross promotions can be carried out.

 

Social Media & Web Marketing: Using various tactics, creating interactive experience with the target audience. Tactics include: online advertising, E newsletters, Viral Campaigns (social media), SEO (search engine optimisation) etc.  

 

Event Management: Managing events successfully right from conceptualization to execution. Events include: Consumer Shows, Trade Shows, Bespoke Events, Partnerships, Strategic tie ups etc. 

 

Public Relations (PR): Liaison with the travel trade press for additional support.

 

Research and Analysis: Analysing the market conditions, conducting research and learning from those experiences that will help to fine tune our marketing strategy. 

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ABOUT US

A travel specialist who has been in the Indian travel industry for over 25 years that offers sales, marketing and PR services for international luxury tourism products seeking representation in India.

With a personalised approach to get to know products individually, in order to understand the core values of the brand we design genuine bespoke/tailor made solutions to suit your requirements.  Our thirst, passion and drive makes these solutions are creative, unique, and innovative. Solutions include – building relationships, strategy, conceptualization, marketing, representation at fairs, advertising, e marketing, direct mailers, FAM trips, newsletters and other key activities. This service is completely flexible, allowing you to tap into it at any level.

 

We are in the business of creating demand sales and revenue generation. Working as a peer of your company, we grasp a fast and thorough understanding of your strategic and commercial objectives so that we can devise results-driven marketing and media programmes. Our goal is to provide you with the best service and advice to effectively and efficiently market your product in India .

 

We are travel specialists - we are a marketing organisation, developing and building the brand with sales the distribution through the Indian travel industry and consumer direct channels.

 

OUR SPECIALTIES:  

 

The ability to create the right perception in the consumers mind, and develop marketing activities using the right marketing mix that appeal to the target audience.

Educating and building the brand image (including recognition, recall and perception) in the best possible way !

We are big on ideas and have the local expertise to achieve goals...

OUR SPECIALTIES:  

 

The ability to create the right perception in the consumers mind, and develop marketing activities using the right marketing mix that appeal to the target audience.

Educating and building the brand image (including recognition, recall and perception) in the best possible way! We are big on ideas and have the local expertise to achieve goals.

 

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TRAVEL & TOURISM REPRESENTATION

When you think travel, think of us. With our personal travel experience, having seen the world in our way we can offer a bespoke experience and going to the drawing board to create the perfect mix. The less known - the better we make it. Every small element that makes you happy will try to be included - making you paint your canvas in your way with an authentic experience that remains undiluted.

We urge you to contact us, so we can offer a more specialized service than just giving you a broad spectrum. It is always better for us to to be able to understand your objectives and then providing a solution that actually works, rather than a vanilla proposal.

Let's get talking.

Tourism Representation Destination Marketing roadshow
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   OUR THOUGHTS   

QUALITY

"Quality is never an accident, it is always the result of high intention, great strategy, sincere effort, intelligent direction"

Tourism Representation roadshow
 

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CONTACT US

KNACK marketing

All our solutions are tailor made:

PLEASE CONTACT US TO JOIN THE DOTS FOR MORE DETAILS

+91 - 9820052996

HQ: Manu Mansion, 3rd Floor,

16 SBS Road, Fort, Mumbai 400001

Mumbai | Delhi | Bangalore | Chennai | Kolkata | Ahmedabad

LUXURY

L

Best Best & Best! But what is the best? That's the real question?

When it comes to luxury, everyone seems to use this term as often as they can... most people associate various elements that in reality are far from luxury. We have a formally trained team from one of the most prestegious institutions in Italy, who will define the true meaning of luxury when it comes to not only experiencing it but experiencing in the real setting. As well known - there are some things you cannot buy, but for all the others we will surely find a way. Cherish those expereinces, live the memories and let us do the rest! 

REALITY & FANTASY

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Make it real, make it happen & harness the potential! That's all that there is... use our expert advice and do it the right way. Don't just think regular activities but rather use our creativity to innovatively do clever things, think out of the box & be bold - then lets match your requirements perfectly. We don't put our carefully crafted plans on a page, we believe that the interests of each differ, and bespoke is the only way forward. Let's make the reality into a fantasy & change the fantasy to an experience! Expect the amazing, be bold, be innovative and above all be yourself!

DIFFRENCE

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Experienced with numerous personal travel stories along with a deep understanding of likes, needs, preferences combined with practicality to provide the optimum solution. Come and feel the difference!

 

Contact us.

WHY INDIA?

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The travel business in India is quite complicated and is largely unstructured and includes various layers including wholesalers, retailers, travel agents, tour operators, boutique owners and online travel agencies. Among these exist some specialists like luxury, adventure, MICE etc. Some focus on specific regions like Europe & Africa etc. Plus this complexity is magnified with the large size, diversity etc. Having a good partner that understand the business is a great booster to establish the business their India.

 

This potential of the business can really be harnessed as over 20 million Indians traveled overseas in 2016.

 

The GDP has been growing continuously at approx over 7%. That’s incredible India. India has now overtaken China as the fastest growing large economy in the world

 

Well-Traveled & Wealthy: India is home to 75 Billionaires, 275,000 Millionaires and over a Million people with a net-worth over 100,000 USD. By 2021, the spending power of Indian consumers will hit 1 Trillion USD

 

29 ethnically diverse states and 22 widely spoken languages make India one of the most diverse nations in the world. The likes, tastes and preferences differ widely but the key is to offer the correct combination.

 
 

We believe that great ideas can never put on a single page. Great ideas & bespoke solutions will be carefully crafted based on the objectives to create stunning solutions.

Please call us, we will be delighted to connect...

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Travel Representation and Destination Marketing Management